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Jose van Dijk

VP, EMEA Partner Sales & Routes to Market

Global Partner and Routes to Market Sales

A 26-year Cisco veteran, José van Dijk is the Vice President of the EMEA Partner Sales & Routes to Market organization. Appointed as the leader of Cisco’s EMEA partner business in October 2023, she is responsible for both channel strategy and leading the channel business across the region, with a keen focus on driving new routes to market and accelerating growth with our partners. In her previous role as Partner Performance and Experience (PP&E), Global Partner and Routes to Market Sales, she led the creation of industry-leading partner relationship management platforms, tools, and processes. Powered by AI/ML-driven actionable insights, these resources simplify, digitize, and personalize the overall partner experience while accelerating partner growth and profitability. José has held numerous global leadership positions driving Cisco programs across the globe. She served as the leader of the Transformation Office for Cisco's Customer Experience organization as well as VP Operations and Chief of Staff roles for major Cisco functions including Service Provider. Previously, she established Cisco's first decentralized Customer Service organization serving Asia-Pacific and Japan, and led several country boards and councils for Brazil, Mexico, Russia, India, and China. José has been recognized multiple times as a CRN Channel Chief and for Women of the Channel – as well as part of the Power 100 – including IT Wonderous Woman by Global Touch.

Articles

January 24, 2024

PARTNER

Empowering Future Generations for a Secure Digital Future

3 min read

Technology permeates every aspect of our lives, so ensuring a secure digital future for future generations has become a key concern. Cisco and HackShield launched a joint effort to train 15,000 Junior Cyber Agents across the globe by recruiting our employees and partners to become “HackShield Cyber Teachers for a Day.”

December 15, 2023

PARTNER

Shaping the Future of Finance: The Cisco and AWS Collaboration in EMEA

3 min read

The collaboration between Cisco and Amazon Web Services (AWS) in the Europe, Middle East, and Africa (EMEA) region—combining each company’s market leading strengths—continues to deliver impressive outcomes for our customers, notably within the Financial Services Industry (FSI).

October 27, 2023

PARTNER

Empowering Partner Success: How Cisco’s PXP Transforms the Partner Experience

2 min read

Today, 60% of the tools we evaluated have been eliminated, merged, or reworked into PXP. Together with our partners, we have not only continued to deliver on simplification, but we’ve also expanded the innovation and value that PXP provides.

October 12, 2023

PARTNER

Partner Summit 2023 – Powering up for Profitability and Growth in EMEA!

1 min read

I am excited for my first Partner Summit as leader of the Cisco EMEA Partner organisation. I cannot wait to meet with the Cisco EMEA leadership team and our amazing EMEA partners on a subject I am passionate about - how we are most definitely Greater Together!

April 3, 2023

PARTNER

Black Belt Academy: learn, apply, succeed at providing customer value!

3 min read

The Cisco Black Belt Academy is a simplified enablement framework built to help partner sales and engineers learn Cisco’s competitive advantage and how Cisco solutions stack up against the competition.

February 17, 2023

PARTNER

Understanding Partner Practice Maturity to Grow Business

2 min read

The key thing about Practice Maturity is that it aligns with our partners’ businesses as they grow. We are with our partners for each step, from developing to fully optimizing all potential opportunities.

November 2, 2022

PARTNER

Unleashing Constant Partner Platform Innovations

4 min read

Cisco has a long history with our partner-led strategy. We continue investing in global partner channels to provide outcomes consistent with customer needs to become entirely digitized in the future.

October 27, 2022

PARTNER

Exciting Partner Summit 2022 Activities: Women of the Channel & Partner Journey Experience

2 min read

“Let’s Own It” is the theme for this year's annual Cisco Partner Summit. There will be many great experiences for partners to get fully immersed with the key announcements. Including our Women in Channels reception hosted by Oliver Tuszik on Nov 1.

August 15, 2022

PARTNER

A Quarter Century of Globally Influenced Innovative Leadership

3 min read

I have always been confident and true to who I am, and I needed to be because we were the trailblazers creating and innovating the plan as we went. Here is a glimpse into this journey.

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